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Vodafone Staff Get New Emergency Service

Staff at Vodafone’s Newbury headquarters are to benefit from its link-up with an innovative emergency notification service. The Newbury based mobile phone giant helped launch the ICE (In Case of Emergency) initiative last April, after which the scheme gained worldwide publicity in the wake of the 7th July bombings in London. The brainchild of paramedic Bob Brotchie, it involved putting the name of an emergency contact into your mobile phone after the acronym ICE, so that emergency services and health workers would immediately know where to look should a patient be unconscious or unable to communicate.

Now ICE has progressed to a fully secure card-based next of kin and medical notification service, and Vodafone staff are among the first to benefit. Karen McArthur, Corporate Responsibility Manager for Vodafone, said it was "proud to be involved in this initiative. ICE demonstrates through practical example the important role a mobile phone can play when minutes matter in an emergency. By adopting the ICE advice, your mobile will now also help the rescue services quickly contact a friend or relative - which could be vital in a life or death situation. We have now negotiated a range of staff discounts with ICE for their new service, which should be used in conjunction with the mobile phone concept."

In addition, where a staff member purchases an Ice Solo policy (for one person) Vodafone will pay for them to upgrade to cover their entire family. Bob Brotchie said: "Vodafone have supported us all the way through and we’re delighted to continue our association with a company prepared to help the little man."

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